Easily lowering the cost of everyday life

Fuel Rewards® is a universal loyalty currency that changes consumer behavior and delivers merchant value

Reach

98% of US consumers buy gas on a regular basis

Frequency

Consumers fill up an average of 1.2 times per week

Emotional

More than 68% of consumers would drive 5 minutes out of their way to save 5¢/gal

We have a loyalty solution to fit your business needs.

Fuel Rewards® is a national coalition program representing retailers from every spend category. The Fuel Rewards program gives brands a valuable loyalty reward to offer customers, as well as access to millions of prospective customers already shopping through the program and looking for more ways to earn rewards. Find out how we can help drive your business.

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Centego, a subsidiary of Excentus, provides private-label fuel loyalty programs, products, technology and services to the grocery and convenience store industries. Let Centego help you create a proprietary program that attract new customers, maximizes promotional efficiency, incentivizes shopping frequency, boost in-store sales, increases customer loyalty and more.

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We have the privilege of working with great brands.

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Insights & industry research

Fuel Rewards CLO whitepaper

Coalition Loyalty-Based Card-Linked Offers

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Fuel Rewards Coalition Loyalty whitepaper

Coalition Loyalty: A Roadmap for success in the U.S.

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2012 NACS report

2014 NACS report

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We love making a difference.

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The Fuel Rewards® program has grown to more than 5 million members since it launched in 2012.

The Fuel Rewards® program has helped participants save their customers more than $500M on fuel.

The average American fills up a car 4.5 times a month, a fact-of-life purchase that takes a recurring bite out of the paycheck — about $2,500 a year, on average.

About 40 million Americans fill up their gas tanks on a daily basis.
2012 NACS report

More than 23 of consumers (68%) would make a left-hand turn across a busy road to save 5¢/gal.
2012 NACS report

More than 23 of consumers (68%) would also drive 5 minutes out of their way to save 5¢/gal regardless of fluctuating market prices.
2012 NACS report

Studies find that loyal consumers tend to visit more and spend more frequently than those who are not rewards members.
Nielsen Report

Members of fuel rewards programs redeem 78% of all their issued rewards within 20 days, compared to only 35% redemption rates among overall U.S. loyalty programs.
Forrester Research Data

Nearly 3 in 4 consumers (71%) say that they consider price to be the most important factor in determining where they buy gas.
2012 NACS report

Industry research shows that 51% of consumers would drive 10 miles to save 5¢/gal, and 83% of consumers would drive 10 miles to save 25¢/gal.

84% of consumers worldwide, including 76% of Americans, are more likely to patronize retailers that offer a rewards program based on loyalty.
Nielsen Global Report of Loyalty Sentiment

Members of fuel rewards programs redeem 78% of all their issued rewards within 20 days, compared to only 35% redemption rates among overall U.S. loyalty programs.
Nielsen Global Report of Loyalty Sentiment

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