Excentus powers the leading fuel based loyalty programs, including the Fuel Rewards Network™ program, the most recognized and fastest growing cents per gallon rewards program in the nation. The Fuel Rewards Network™ program uses patented cents per gallon rewards on fuel as the ultimate consumer incentive, providing unprecedented results for FRN™ Retail Participants who offer the program to their customers. Shell is the official redemption partner of the Fuel Rewards Network™ program.
At the core of it all, The Fuel Rewards Network™ program works because it provides the ultimate consumer experience – price roll down at the pump. Your customers can save at the pump every time they shop with you or any other Program Participant within the Fuel Rewards Network™ program. Registered Members of fuelrewards.com have the ability to earn even more Fuel Rewards® savings through more than 700 leading online merchants available exclusively through the FRN™ Online Mall. Fuel Rewards® savings are stackable across the entire FRN™, so there is no limit to the amount registered FRN™ Members can earn! Redemption of rewards is the big hook for consumers. When inserting their rewards card at the pump, consumers see the price of fuel drop right before their eyes. The gratification is instant and the savings are real. This combination of recency, frequency and monetary value keeps consumers engaged in the program and constantly looking for ways to earn more Fuel Rewards® savings and maximize their reward at the pump.
FRN™ Members save an average 32¢/gal when redeeming Fuel Rewards® savings. To date, The Fuel Rewards Network™ program has saved its Members millions on fuel! As consumers experience powerful savings of cents per gallon rewards, they change their shopping patterns to seek out more earning opportunities available only through the Network.
How It Works!
By shopping at a participating FRN™ retailer location, or from one of the 700+ merchants available through the Fuel Rewards Network™ Online Mall, FRN™ Members have the opportunity to earn Fuel Rewards® savings on almost everything. Fuel Rewards® savings are stackable across the entire FRN™, so there is no limit to the amount registered FRN™ Members can earn!
4 easy steps to big savings at the pump!
Pick up a rewards card.
Consumers can pick up a rewards card at any participating Fuel Rewards Network™ retail location and start earning Fuel Rewards® savings on qualified purchases.
Register at fuelrewards.com and link other FRN retailers' rewards cards to maximize savings.
Registered Members of fuelrewards.com can manage their FRN™ accounts, gain exclusive access to the FRN™ Online Mall and link other FRN™ retailers' rewards cards to our Network to combine Fuel Rewards® savings earned across participating retailer locations and online purchases.
Shop at participating retailer locations or online at fuelrewards.com.
FRN™ Members scan their participating retailers' rewards cards at checkout when they shop at participating retailer locations or make purchases through the FRN™ Online Mall at fuelrewards.com. Once the spend threshold is met, Fuel Rewards® savings are automatically loaded to Members' accounts. It's that easy!
Redeem Fuel Rewards® savings at participating Shell or other select fuel stations.
Consumers insert their participating FRN™ retailers' rewards cards at the pump and watch their prices drop. That's it! Smart shopping leads to big savings at the pump through the Fuel Rewards Network™ program! Fuel Rewards® savings are limited to up to 20 gallons of fuel per purchase, per vehicle.
Participation in the Fuel Rewards Network™ program is scalable and flexible to meet the needs of all of our Participants. Here are the ways your organization can participate!
3 Ways to Play
Issue Fuel Rewards® savings to Customers
Offer a patent protected loyalty program that rewards customers for shopping at your stores with the ultimate incentive: cents per gallon rewards on gasoline.
Basket-Size Rewards
Fuel Rewards® savings are issued for the total amount a customer spends during a single or multiple transactions at your store. (Example: Customers earn 5¢/gal in Fuel Rewards® savings for every $50 spent).
Item-Based Rewards
Fuel Rewards® savings are issued when a customer purchases specially marked products at your store. Item-based rewards can be combined with the basket-size reward to increase the total amount of Fuel Rewards® savings earned. (Example: Buy 1 – 64oz. Sunny D and earn 5¢/gal in Fuel Rewards® savings).
Relationship and Event Triggered Rewards
Fuel Rewards® savings are issued for a specific attribute unique to the customer relationship. (Example: Earn a 5¢/gal in Fuel Rewards® savings when customers create an account).
Convert Currency
Convert existing loyalty currency to Fuel Rewards® savings, giving customers access to a valuable reward currency and adding velocity to reward redemption (i.e. 100 shopper points equals 10¢/gal in Fuel Rewards® savings).
Local Promotions
Set up cross promotions with your neighborhood businesses and through other promotions run by participating FRN™ retailers.
Registered Members of fuelrewards.com have exclusive access to the FRN™ Online Mall with more than 700 leading brand name merchants like The Home Depot®, Dell®, Macy's®, Nike®, Barnes & Noble® and more. Online merchants may offer 2X, 5X, 10X or more rewards so Members can multiply their Fuel Rewards® savings even faster.
FRN™ Members can access the FRN™ Online Mall by visiting the Fuel Rewards Network™ program website at www.fuelrewards.com.
Online Shopping
How It Works
When Members log on to fuelrewards.com, they select the FRN™ Online Mall and make purchases from more than 700 leading brand name merchants. Each transaction is made directly through the individual merchant's website, but the merchant must be accessed through fuelrewards.com to earn Fuel Rewards® savings. The FRN™ Online Mall purchase amount threshold may be met through single or multiple transactions over time across all FRN™ Online Mall merchants. For example, Members may meet the $50 purchase threshold by spending $10 at GameStop®, $15 at Kohl's®, and $25 at Best Buy® within the FRN™ Online Mall. All Fuel Rewards® savings are stackable, too, so there is no limit to the amount FRN™ Members can earn! Fuel Rewards® savings earned through the FRN™ Online Mall expire on the last day of the month two months after the month in which they are earned. For example, Fuel Rewards® savings earned April 15th will expire on June 30th. Fuel Rewards® savings earned April 30th will also expire on June 30th.
Multiply Savings with Double,
Triple or More Rewards
Many FRN™ Online Mall merchants offer increased earning opportunities (2X, 5X, 10X rewards) that help Members reach the $50 threshold faster by multiplying purchase amounts. For example, if Members spend $50 at a 2X merchant, they earn 10¢ in Fuel Rewards® savings - the reward as if they had spent $100! Similarly, if Members spend $10 at a 5X merchant, they earn 5¢ in Fuel Rewards® savings - the reward as if they had spent $50!
Consumers who are Members of the Fuel Rewards Network™ program may register their FRN™ Card at www.fuelrewards.com and gain access to Fuel Rewards Network™ Member Portal. On the portal, Members are able to:
- View details about their account in their Account Overview such as their FRN™ balance, recent transactions, and the expiration date of their Fuel Rewards® savings
- Aggregate FRN™ savings earned at multiple Retail Participants by linking multiple loyalty cards under a primary Member account
- Access the FRN™ Online Mall where Members can earn additional Fuel Rewards® savings for shopping at over 700 online merchants
- Access mobile capabilities in which Members may receive SMS text messages with their account balance if they register their cell phone number
- Take advantage of enhanced mapping capabilities that make it easy for Members to identify and locate issuing and redeeming sites.
Member Portal
FRN™ Participants are provided secure access to the Reward Marketplace® Administrative Portal where they can:
- Track the issuance and redemption of Fuel Rewards® savings and view transaction information at participating sites
- Create ancillary FRN™ offerings, including Bonus Fuel Rewards® savings
- View and adjust FRN™ Member purchase balances and Fuel Rewards® savings to better support customer inquiries and resolve account issues
- Aggregate multiple rewards cards under a primary FRN™ Member account to better support FRN™ Members who wish to take advantage of card linking
- Generate reports to track and monitor program activity for support, accounting and general business purposes
Administration Portal
