For Immediate Release
NELLA OIL DEPLOYS NEW LINK FROM EXCENTUS CORP.
TO REPLACE TERMINALS FOR FLEET CARD PAYMENTS
The application targets fuel marketers that want to attract more commercial business to their sites by accepting fleet cards
IRVING, Texas, Feb. 21, 2007 -- Excentus Corp, the leader in fuel site marketing programs, technology and integration services, has announced that NELLA Oil Company is the first customer to deploy the new Commercial Card Link (CCL) to replace Trans380 terminals that accept Commercial Fueling Network (CFN) fleet cards.
NELLA has installed CCL at its Flyers and Olympian sites in Northern and Central California, with plans to deploy the technology at many of its Chevron, Shell, and Valero-branded sites where CFN cards are accepted. In addition to NELLA, several other commercial fuel operators have placed orders for the CCL system.
"We are excited to roll out Excentus' Commercial Card Link product at our convenience stores. The integrated features of CCL will not only improve our customers' experience, but it will also give us better controls to make sure that all fleet transactions are processed correctly," said Tom DiMercurio, Director of Technology at NELLA, based in Auburn, Calif.
"The Commercial Card Link is targeted toward fuel marketers that want to attract more commercial business to their sites by accepting fleet cards like CFN, Fuelman, Comdata and PacPride," said Scott Wetzel, vice president of marketing at Excentus.
CCL allows customers to make fleet card payments at the pump, with no manual intervention or re-entry of data. It supports multiple fleet payment hosts and transaction stacking so transactions don't get lost during heavy traffic times. It also provides access to local transaction logs that convenience store operators can use to reconcile against their fleet host transaction reports. Finally, the CCL requires no changes to the operators point of sale (POS) system. It simply plugs into the site's existing Verifone Ruby or Gilbarco G-Site terminal's RS –232 port and then routes fleet transactions to the appropriate host(s) over a TCP/IP, VSAT, or dial up connection.
Wetzel explained that many convenience store operators currently handle credit card transactions through their in-store POS system, like Verifone Ruby or Gilbarco G-Site. These transactions are routed to hosts, either operated by Buypass, ADS or their brand (Chevron, Exxon, etc.). If they want to accept fleet cards to attract city government vehicles, repair fleets, delivery trucks, and utility company vehicles, they have to install a separate device to accommodate those customers. The device may be added to the fuel pumps or located inside the convenience store.
"If the terminal is located inside the store," Wetzel said, "customers have to come inside, swipe the card to get pre-authorized to pump fuel, go back outside to dispense the gas, and then come back inside to re-swipe the card so that the actual number of gallons dispensed and the fuel type can be posted. In between the time that the clerk swipes the fleet card on the fleet payment terminal and gets a pre-authorization back from the host, he has to authorize the pump using his Ruby or G-Site terminal. The process is tedious and -- because there is so much manual entry of data -- prone to error."
Dickson Perry, CEO of Excentus, said, "We are pleased to continue to provide innovative solutions to the commercial fueling market and respond to customer requests to improve their operations and profitability."
About Excentus:
Excentus Corporation is the leader in delivering innovative fuel site marketing programs, technology and integration services. Headquartered in Irving, Texas, Excentus Corporation was founded in 1996 as CCISTech. It is a privately held company with over 75 customers in the U.S. and Canada. For more information, contact Scott Wetzel at (972) 793-6796, Brent Sikes at (972) 793-6751, or visit www.excentus.com.
About NELLA:
NELLA Oil Company owns and operates a growing number of Flyers and Olympian retail convenience stores, and Java City Espresso Bars. In addition, NELLA is a branded distributor of Chevron, Shell, and Valero fuels for both wholesale and retail customers. As the largest member of the Commercial Fueling Network (CFN), NELLA also operates one of the largest chains of cardlock fuel sites – Olympian in Northern and Central California, and a fleet of fuel transports – Gulf Transportation, supplying independent dealers, jobbers, and other commercial end users. For more information, visit www.nellaoil.com.
Media Contacts:
Scott Wetzel
Excentus Corp.
(972) 793-6797
swetzel@excentus.com
Linda Winick
Primary Communications, LLC
216-534-9933
linda@primarypr.com
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