Shell and Excentus Sign Deal to Launch Nationwide Fuel Rewards Program

March 14, 2011

Houston -- Shell, the no. 1 selling gasoline brand in the U.S., and Excentus, the leader in providing marketing programs and services utilizing cents-per-gallon fuel discounts as the ultimate consumer reward, announce the nationwide expansion of their alliance through an exclusive, long-term strategic deal.

The relationship between Shell and Excentus will bring the first U.S. national reward program where consumers can earn cents-per-gallon discounts redeemable exclusively at participating Shell stations. The consumer loyalty program will allow millions of consumers to save money on high-quality Shell fuels, including Shell Nitrogen Enriched Gasolines and Shell Diesel.

“This deal represents a unique opportunity for Shell, Shell wholesalers and Shell consumers nationwide and will ensure Shell maintains its market-leading position and pace of unprecedented growth in the U.S. Although we cannot at this point disclose specifics of our plans, I am confident what we introduce will revolutionize fuel site marketing,” said David Bunch, General Manager, Shell Retail Marketing for North America.

“Shell is the number one fuels brand in the U.S. and we have worked closely with them over the past couple of years to successfully overcome many of the challenges we have encountered growing our fuel marketing network. Having a partner with the breadth and capabilities of Shell fits perfectly with our future plans for leveraging our cents-per-gallon intellectual property and capabilities to deliver the ultimate consumer reward to millions of U.S. consumers,” added Dickson Perry, Founder and CEO of Excentus.

“The partnership provides us the opportunity to deliver on commitments to our existing fuelperks! program participants, while providing the platform to grow the network in conjunction with Shell’s outstanding brand and quality products,” added Brandon Logsdon, President and COO of Excentus.”